Theatre Effects · workshop

Behaviour change, through theatre.

Principles are played, not memorised. We find the gap between what's said and what's done — then seed the change through a running engagement, not a one-off activity.

Discovery firstLong-term engagementFormats to fit the message
Get a customised workshop One-pager (PDF)
Tamasha actors and director on the PayU floor during a behaviour-change activation
How it runs

One loop, five moves.

Seeded over time, not staged once.

01

Understand

The behaviour gap, named with you.

Discovery
02

Unpack

Why it happens on your floor.

Diagnosis
03

Stage

The right format for the message.

Design
04

Trigger

The emotion that moves behaviour, live.

The show
05

Loop

Feedback in, again — and measured.

Repeat

Formats to fit — satire shows · floor activations · role plays · AI-based apps · continuous nudges. Each cycle measured: understanding, appetite, the shift.

Played, not memorised. Seeded, not staged once.

The proof
  • PayU · “It's Not My Job!” · 97% understood the behaviour
  • PayU Behaviours · values played as running skits
  • Marico · 1000+ people through theatre-based workshops
Delivered for
PayUMarico
Better than traditional training.
PayU employee · Recurring comment in PayU's QR feedback
Other programmes
All six programmes
Start with a conversation

Bring behaviour change to your team.

30 minutes, no deck. We'll send a one-page treatment by Friday.

Get a customised workshop workshops@tamashaentertainment.com